Can Black + Decker's New Brand Mend Its Tarnished Reputation?

July 16,2024

Black + Decker customers were embarrassed by not having a more powerful tool. Instead of amping up the brand, they approached the market in a new way.

Random-Orbit Action Assures A Uniform Finish - Fast For The Car Polisher Comfortable Two-Handle Design Of The Variable Speed Polisher Reduces Fatigue

BLACK+DECKER Polisher, 6 inch, 2 Handle Grip, Swappable Wool or Foam Bonnets, 10-foot Chord for Easy Mobility (WP900)

BLACK+DECKER 20-V 2 Amp-Hour; Lithium Battery in the Power Tool Batteries & Chargers department at

BLACK+DECKER TO3000G 6-Slice 1500W Convection Toaster Oven - Silver for sale online

Can Black + Decker's New Brand Mend Its Tarnished Reputation?

POWERFUL MOTOR – 2.5 Amp motor for high-performance use through a variety of applications, including sanding, cutting, scraping, grinding, and more.

BLACK+DECKER Oscillating Multi-Tool, Variable Speed, 2.5-Amp (BD200MTB)

BLACK+DECKER 20 in. 13 AMP Corded Electric Walk Behind Push Lawn Mower MM2000 - The Home Depot

Stanley Black & Decker Updated their Tool Brand Positioning Chart for 2023

Black & Decker REVCDD12C 12V Max Reviva Cordless Drill Driver

Compact Design - The vertically-oriented juice extractor saves space on the countertop Stainless Steel Cutter and Strainer - The durable cutter

BLACK+DECKER 400-Watt Fruit and Vegetable Juice Extractor, Black, JE2200B, 12.2 x 6.6

BLACK+DECKER 6 Cups Residential Rice Cooker in the Rice Cookers department at