Can Black + Decker's New Brand Mend Its Tarnished Reputation?

July 11,2024

Black + Decker customers were embarrassed by not having a more powerful tool. Instead of amping up the brand, they approached the market in a new way.

Stanley Black & Decker Updated their Tool Brand Positioning Chart for 2023

Black & Decker 20V Max Drill & Home Tool Kit Review: Jack-of-All-Trades

BLACK+DECKER 4-Volt Max 3/8-in Cordless Screwdriver (1-Battery Included and Charger Included) in the Cordless Screwdrivers department at

Black & Decker Convection Oven Countertop

Powerful transmission with dual tines break up soil to allow water and nutrients to reach plant roots Powered by 20-volt MAX lithium-ion battery, with

BLACK+DECKER 20V MAX* Tiller (LGC120)

QuietCrush Technology - Blending without the blaring noise. This PowerCrush Blender is quieter* for all the performance without the interruption.

BLACK+DECKER PowerCrush Digital Blender with Quiet Technology, Stainless Steel, BL1300DG-T, Gray & Silver

BLACK+DECKER 7in1 3-Speed Upholstery Garment Multipurpose Steam Cleaner in the Steam Cleaners & Mops department at

Black & Decker 14.4V Cordless Drill Set, GCO14SFB

BLACK+DECKER 20V MAX Pressure Washer, 350 PSI (BCPW350C1) : Patio, Lawn & Garden

Lightweight and easy to maneuver this electric lawn mower features a Comfort Grip Handle and peak performance with Winged Blade for 30% better collection. Push-button start makes this electric lawn mower easy to use. Optimize cutting for your lawn with 6 height adjustments from 1 in. to 3 in. Comfort grip designed for ease of use Winged blade for 30% better clipping collection Designed to power through tall grass Push-button start 6 height adjustments from 1 in. to 3 in.

Black+decker BEMW472BH 10 Amp 15 Electric Lawn Mower

Matrix Quick Connect System of the cordless drill combo kit allows quick and easy change of a variety of attachments Impact attachment of the drill

BLACK+DECKER 20V MAX* Matrix Cordless Drill Combo Kit, 2-Tool (BDCDMT120IA)

BLACK+DECKER 2.7-cu ft Capacity White Ventless All-in-One Washer/Dryer Combo in the All-In-One Washer Dryers department at