BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and competes in many different verticals. Their business is all about beverages but spans from sugary sodas (like Fanta) to milk

BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and competes in many different verticals. Their business is all about beverages but spans from sugary sodas (like Fanta) to milk

BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

Brand Architecture: How Firms Organize Their Brands

BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and  competes in many different verticals. Their business is all about beverages  but spans from sugary sodas (like Fanta) to milk

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