King Arthur Baking Company launches holiday baking campaign

June 16,2024

King Arthur Baking Company, formerly King Arthur Flour, is launching a brand-new campaign ahead of the holiday baking season called, “The Power of Baking.” With the challenges this year has brought for everyone, this campaign underscores the company’s belief that baking has the power to bring people together. The campaign features real bakers making their own recipes in their own home kitchens and bakeries in locations such as New York City, Los Angeles and New Orleans. After conducting consumer research, King Arthur found that its . . .

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