Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

We discovered Dewalt, Craftsman, and Stanley tape measures being advertised with blade “reach” instead of “standout.”

Tape Measure Reach vs. Standout Explained in One Image

Best Tape Measure? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

Best Tape Measure Brand? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

100 ft Closed Case Long Tape

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

Best Tape Measure? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

Best Tape Measure Brand? Milwaukee, DeWalt, Stanley, Craftsman, Klei, Project Farm

DEWALT 100 ft. Steel Auto-Rewind Long Tape DWHT34201 - The Home Depot

Here's Why Dewalt, Craftsman, Stanley Now Describe Tape Measure Extension with “Reach”

Best Tape Measure Brand? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

Pro Reach 25 ft Tape Measure

Here's Why Dewalt, Craftsman, Stanley Now Describe Tape Measure Extension with “Reach”