Centuries-old King Arthur Flour rebrands to King Arthur Baking Company
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Centuries-old King Arthur Flour rebrands to King Arthur Baking Company
King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping the country, says VP of marketing, Bill Tine.
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Why we're changing our name after 230 years
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King Arthur Flour has changed its name to King Arthur Baking
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The 100 Best Bakeries in America
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Our History King Arthur Baking
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Our History King Arthur Baking
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Practice Linzer cookies for Valentines, king Arthur flour recipe
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King Arthur Baking Company: Branding for Every Baker
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Is Your Bread White Enough?: King Arthur Baking Company's Racist
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Why we're changing our name after 230 years