How Kleenex, Jacuzzi, and Other Brands Become Generic Names
How Kleenex, Jacuzzi, and Other Brands Become Generic Names
Some of the most widely-used products are known by their brand names, even if they're actually generic items. How does this phenomenon happen?
![How Kleenex, Jacuzzi, and Other Brands Become Generic Names](https://upload.wikimedia.org/wikipedia/commons/thumb/4/4b/Bayer_and_store-brand_aspirin_containers_on_US_drugstore_shelf.jpg/288px-Bayer_and_store-brand_aspirin_containers_on_US_drugstore_shelf.jpg)
Generic trademark - Wikipedia
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Brands like Kleenex are so popular they've become common words
![How Kleenex, Jacuzzi, and Other Brands Become Generic Names](https://cdn2.hubspot.net/hubfs/145335/brands-that-became-words-jacuzzi.png)
50 everyday words that actually started as brands and trademarks
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Top 10 Brand Names That Are Now Used as Regular Words - Hatchwise
![How Kleenex, Jacuzzi, and Other Brands Become Generic Names](https://texashottubco.com/wp-content/uploads/2020/09/Hot-Springs-Starry-Night.jpg)
The Difference Between Jacuzzis and Hot Tubs
![How Kleenex, Jacuzzi, and Other Brands Become Generic Names](https://blog.assets.wordgenius.com/2022/02/WG-Blog-Genericization.jpg)
Genericization: Words You Didn't Know Were Brand Names
![How Kleenex, Jacuzzi, and Other Brands Become Generic Names](https://grammarparty.files.wordpress.com/2013/01/generic.jpg)
Using brand names
How Kleenex, Jacuzzi, and other big brands became generic names
![How Kleenex, Jacuzzi, and Other Brands Become Generic Names](https://www.dictionary.com/e/wp-content/uploads/2022/03/20220325_TM_1000x700.png)
40 Genericized Trademarks You Probably Say (And Use) Every Day
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TIL genericization is when a company or product's name becomes synonymous with the entire category. Like Xerox (a US company) became synonymous with photocopying, Maggi became synonymous with noodles and Thermos became
![How Kleenex, Jacuzzi, and Other Brands Become Generic Names](https://www.thespruce.com/thmb/yx2WUj9xulwYNwGpUiPLampGQKQ=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/jacuzzi-vs-hot-tub-vs-spa-5192479_V2-520e2987eb0843499107196acb5cfc83.png)
What's the Difference Between Jacuzzis, Hot Tubs, and Spas?
![How Kleenex, Jacuzzi, and Other Brands Become Generic Names](http://ndrichardson.com/blog/wp-content/uploads/2012/09/Yoyo.png)
Brand Genericide: When Brand Names Become Commonplace - Spot-On Branding