P&G wants to shake up TV ad buying — TVREV

P&G wants to shake up TV ad buying — TVREV

Any time one of the world’s leading advertisers speaks, you can bet we’re listening. P&G has armed chief brand officer Marc Pritchard with a $4 billion dollar plus yearly budget to market its cavalcade of brands, and he’s now proclaiming that he will change the rules of TV advertising by nix

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