Single Serve Microwave Popcorn Popper

Single Serve Microwave Popcorn Popper

Joseph Joseph approached us to design a microwave popcorn maker, as an interesting addition to the brands M-Cuisine™ microwave cooking range. We spend time researching the popcorn category and identified several key insights and opportunity areas which included; gourmet popcorn, healthy snacking and sharing. This resulted in the M-Cuisine™ Single-Serve Popcorn Popper, a product that taps into recent shifts towards healthy snacking and the growth of the ‘skinny popcorn’ trend.

An A-MAIZE-ING way to make popcorn! The Tasty microwave popcorn popper makes delicious, healthy popcorn in the microwave without the added chemicals that often come in microwave popcorn bags. The borosilicate glass bowl makes popping kernels in the microwave safe, and is also dishwasher safe. To use, fill the lid with fresh popcorn kernels to the fill line for a half bowl of popcorn.

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