Brand Profile: How Dr. Squatch went from a viral social media
![Brand Profile: How Dr. Squatch went from a viral social media](https://www.themanual.com/wp-content/uploads/sites/9/2023/09/Dr.-Squatch-bundle.jpg?fit=800%2C549&p=1)
Brand Profile: How Dr. Squatch went from a viral social media
We sat down with an exec to get a little insight into how Dr. Squatch took itself from a scrappy social media company to a massive men's grooming powerhouse.
![Brand Profile: How Dr. Squatch went from a viral social media](https://s3.amazonaws.com/abn-prod/wp-content/uploads/sites/7/2020/08/Dr.-Squatch.png)
We're Not Sure How This Soap Ad Got Over 90 Million Views Either
![Brand Profile: How Dr. Squatch went from a viral social media](https://www.themanual.com/wp-content/uploads/sites/9/2023/09/DrSquatch_LifestylePhotos_Outdoor2.jpg?fit=3000%2C2000&p=1)
Brand Profile: How Dr. Squatch went from a viral social media startup to men's grooming sensation - The Manual
Romiel C. on LinkedIn: I saved 200+ viral TikToks from 10+ DTC brands. This is why I never run…
![Brand Profile: How Dr. Squatch went from a viral social media](https://i.ytimg.com/vi/vDHNMqOLw_o/hqdefault.jpg)
Dr. Squatch Brings Entertainment and Education To Men's Personal Care at the Super Bowl
![Brand Profile: How Dr. Squatch went from a viral social media](https://kickstartsidehustle.com/wp-content/uploads/2021/08/dr-squatch.jpg)
How Dr. Squatch Went Viral And Grew To 100 Million Dollars - Kickstart Side Hustle
How this 31-year-old makes millions selling soap online - The San Diego Union-Tribune
![Brand Profile: How Dr. Squatch went from a viral social media](https://assets-global.website-files.com/62545d437352f3e39d70393b/6265a735900de45be40998cf_5e99d6df2eeccd613b734abc_jack-haldrup-8972f945.jpeg)
Growing to 100k+ Orders/Year Through a Viral Video & Thoughtful Branding (with Jack Haldrup)
![Brand Profile: How Dr. Squatch went from a viral social media](https://assets-global.website-files.com/6235058df84d5000242089a2/628e851689ae16c3d1adb27c_Artboard%201%20copy%2012.webp)
Dr. Squatch: When A DTC Darling Goes Omni-Channel
![Brand Profile: How Dr. Squatch went from a viral social media](https://www.themanual.com/wp-content/uploads/sites/9/2023/09/Dr.-Squatch-Safety-Razor.jpg?fit=800%2C417&p=1)
Brand Profile: How Dr. Squatch went from a viral social media startup to men's grooming sensation - The Manual
![Brand Profile: How Dr. Squatch went from a viral social media](https://techround.co.uk/wp-content/uploads/2022/10/Dr-Squatch-Logo-.png)
22. Dr. Squatch - Jack Haldrup - TechRound
![Brand Profile: How Dr. Squatch went from a viral social media](https://images.ctfassets.net/17o2epk8ivh7/2Sr1d5ntkQ1vKUhurE7e7h/7fd7ec2624f38499f7daf357250e82f5/QA_DrSquatch.jpg)
Dr. Squatch took a big bet to find out if Super Bowl commercials work for DTC brands
![Brand Profile: How Dr. Squatch went from a viral social media](https://assets-global.website-files.com/6235058df84d5000242089a2/62ccb4d98cf05ded59d42a5b_DrSquatch-Website2022-Images-21.webp)
Dr. Squatch: When A DTC Darling Goes Omni-Channel
![Brand Profile: How Dr. Squatch went from a viral social media](https://i.ytimg.com/vi/GzCIj-vemhI/hqdefault.jpg)
How Dr. Squatch Scaled To $100 Million Per Year In 18 months Using Ads
![Brand Profile: How Dr. Squatch went from a viral social media](https://assets-global.website-files.com/5d894c4a182b3c2fe4376366/6024e1ea2966ac5c7e7efbfe_Dr%20Squatch%20Sponsorship%20Infographic.png)
How did Dr. Squatch use to establish their brand voice?
![Brand Profile: How Dr. Squatch went from a viral social media](https://assets-global.website-files.com/6235058df84d5000242089a2/62ccb43744c00539ae709444_DrSquatch-Website2022-Images-26.webp)
Dr. Squatch: When A DTC Darling Goes Omni-Channel