The Real Deal Behind Kraft's “New” Mac & Cheese

The Real Deal Behind Kraft's “New” Mac & Cheese

Kraft made headlines a year ago when it announced changes to its famed, kid-favorite macaroni and cheese. The company vowed to replace artificial dyes with natural ingredients and to eliminate artificial flavors and preservatives. Nearly a year later, Kraft has unveiled a massive marketing campaign for what the company calls the “world's largest ‘blind taste test'.”

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