Instant Pot Founder Robert Wang On Word of Mouth Marketing
![Instant Pot Founder Robert Wang On Word of Mouth Marketing](https://uschamber-co.imgix.net/https%3A%2F%2Fs3.us-east-1.amazonaws.com%2Fco-assets%2Fassets%2Fimages%2FInstantPot.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=415&q=80&w=622&s=9e9e6b30f35885d6b70b5513eb38841e)
Instant Pot Founder Robert Wang On Word of Mouth Marketing
In this edition of “The Leap,” Instant Pot inventor and CEO Robert Wang tells CO— why he took the Leap to eschew advertising in favor of word-of-mouth marketing..
Instant Pot inventor and CEO Robert Wang tells why he took the Leap to eschew advertising in favor of word of mouth marketing.
![Instant Pot Founder Robert Wang On Word of Mouth Marketing](https://i.cbc.ca/1.4407452.1510941947!/fileImage/httpImage/dr-oz.png)
Cult-like worshippers' turn Canadian-invented Instant Pot into a phenomenon
![Instant Pot Founder Robert Wang On Word of Mouth Marketing](https://ichef.bbci.co.uk/news/640/cpsprodpb/11056/production/_94881796_gettyimages-3139328.jpg)
How the Instant Pot cooker developed a cult following - BBC News
![Instant Pot Founder Robert Wang On Word of Mouth Marketing](https://jilt.com/wp-content/uploads/2019/06/what-it-does.png)
How Instant Pot used word-of-mouth marketing to succeed - Jilt
![Instant Pot Founder Robert Wang On Word of Mouth Marketing](https://chatelaine.com/wp-content/uploads/2018/01/instantpot1.jpg)
2 New Instant Pot Models On The Way, Says Instant Pot Founder
Owners of Instant Pot, Corelle to Merge - WSJ
![Instant Pot Founder Robert Wang On Word of Mouth Marketing](https://assets-global.website-files.com/5ee715da7b6fbc3bf68c6bfe/6463943cd3be998ec958b578_Facebook%20page.webp)
Instant Pot's community-led path to becoming a household name
![Instant Pot Founder Robert Wang On Word of Mouth Marketing](https://i.cbc.ca/1.4407375.1510940551!/fileImage/httpImage/robert-in-store.png)
Cult-like worshippers' turn Canadian-invented Instant Pot into a phenomenon
The superfans behind the Instant Pot hype
![Instant Pot Founder Robert Wang On Word of Mouth Marketing](https://smartcdn.gprod.postmedia.digital/ottawacitizen/wp-content/uploads/2018/09/instantpotblenderfeat.jpg?quality=90&strip=all&w=400&sig=7d96LCbwQAlH_fIqQirXhA)
The Ottawa inventor behind Instant Pot is coming for the rest of your kitchen
![Instant Pot Founder Robert Wang On Word of Mouth Marketing](https://uschamber-co.imgix.net/https%3A%2F%2Fs3.us-east-1.amazonaws.com%2Fco-assets%2Fassets%2Fimages%2FInstantPotWang.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=415&q=80&w=622&s=2cc562690695c2a60eac5ae5c4a78986)
Instant Pot Founder Robert Wang On Word of Mouth Marketing
![Instant Pot Founder Robert Wang On Word of Mouth Marketing](https://image.cnbcfm.com/api/v1/image/105587213-1542824395616crocks.jpg?v=1542824413&w=720&h=405)
How Instant Pot became a kitchen appliance with a cult following