Instant Pot Founder Robert Wang On Word of Mouth Marketing

Instant Pot Founder Robert Wang On Word of Mouth Marketing

Instant Pot Founder Robert Wang On Word of Mouth Marketing

In this edition of “The Leap,” Instant Pot inventor and CEO Robert Wang tells CO— why he took the Leap to eschew advertising in favor of word-of-mouth marketing..
Instant Pot inventor and CEO Robert Wang tells why he took the Leap to eschew advertising in favor of word of mouth marketing.

Instant Pot Founder Robert Wang On Word of Mouth Marketing

Cult-like worshippers' turn Canadian-invented Instant Pot into a phenomenon

Instant Pot Founder Robert Wang On Word of Mouth Marketing

How the Instant Pot cooker developed a cult following - BBC News

Instant Pot Founder Robert Wang On Word of Mouth Marketing

How Instant Pot used word-of-mouth marketing to succeed - Jilt

Instant Pot Founder Robert Wang On Word of Mouth Marketing

2 New Instant Pot Models On The Way, Says Instant Pot Founder

Instant Pot Founder Robert Wang On Word of Mouth Marketing

Owners of Instant Pot, Corelle to Merge - WSJ

Instant Pot Founder Robert Wang On Word of Mouth Marketing

Instant Pot's community-led path to becoming a household name

Instant Pot Founder Robert Wang On Word of Mouth Marketing

Cult-like worshippers' turn Canadian-invented Instant Pot into a phenomenon

Instant Pot Founder Robert Wang On Word of Mouth Marketing

The superfans behind the Instant Pot hype

Instant Pot Founder Robert Wang On Word of Mouth Marketing

The Ottawa inventor behind Instant Pot is coming for the rest of your kitchen

Instant Pot Founder Robert Wang On Word of Mouth Marketing

Instant Pot Founder Robert Wang On Word of Mouth Marketing

Instant Pot Founder Robert Wang On Word of Mouth Marketing

How Instant Pot became a kitchen appliance with a cult following