Majority of UK shoppers now likely to buy imperfect fruit and veg
![Majority of UK shoppers now likely to buy imperfect fruit and veg](https://ygo-assets-websites-editorial-emea.yougov.net/images/GettyImages-1214984392.original.jpg)
Majority of UK shoppers now likely to buy imperfect fruit and veg
YouGov data reveals that more than three-quarters of UK adults (77%) say they are likely to purchase imperfect fruits or vegetables the next time they are in the market.
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Lidl confirms huge change to its fruit and vegetables - and it means less food waste - Mirror Online
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Fresh fruit and veg prescribed to low-income families in UK trial, UK cost of living crisis
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U.K. Grocers Limit Sales of Some Vegetables Amid Shortages
![Majority of UK shoppers now likely to buy imperfect fruit and veg](https://www.ecowatch.com/wp-content/uploads/2021/10/1747343530-origin.jpg)
9 Ways to Be an Eco-Friendlier Grocery Shopper - EcoWatch
![Majority of UK shoppers now likely to buy imperfect fruit and veg](https://biofriendlyplanet.com/app/uploads/2023/02/pexels-caio-3297455.jpg)
Why You Should Consider Buying the Ugly Vegetables
![Majority of UK shoppers now likely to buy imperfect fruit and veg](https://static01.nyt.com/images/2023/03/01/multimedia/01xp-ukshortages-hwqm/01xp-ukshortages-hwqm-facebookJumbo.jpg)
What's Behind the Vegetable Shortages in U.K. Supermarkets - The New York Times
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Report: Imperfect Foods's Business Breakdown & Founding Story
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Imperfect Foods Review: Is The Price And Quality Worth It?
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Ultimate Guide: Sustainable Grocery Shopping & Eating Green
![Majority of UK shoppers now likely to buy imperfect fruit and veg](https://ygo-assets-websites-editorial-emea.yougov.net/images/GettyImages-1214984392.original.jpg)
Majority of UK shoppers now likely to buy imperfect fruit and veg during their grocery shop
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Are consumer more likely to consider purchasing second-hand furniture than clothes?
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Convincing people to buy 'wonky' vegetables could help reduce food waste
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How he got 200,000 people to buy ugly fruits and vegetables